“Blackwashing” Cleopatra, you say? A case of moral panic?

 The psychologist Stanley Cohen described moral panic as “a condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests.” (Cohen, 1972, p. 1). The casting of a bi-racial actor in the role of Cleopatra for a Netflix docu-series has prompted accusations of “blackwashing” history and arguably a state of moral panic, which the media has (largely) endorsed.

This isn’t the first time that such a response occurred. In 2008 I was involved in a project to digitally reconstruct Cleopatra. The process (described here) prompted an unfavourable response from some groups because the reconstruction showed a young woman with a darker complexion and African-type hair. It used to surprise me that so many people with no formal training in either classical archaeology/art history or Egyptology felt that their opinion was a reality. Fifteen years later and some people are responding in exactly the same way. Of course nobody can know for certain what Cleopatra looked like. We have representations of the ruler from during her lifetime, but the extent to which these reflected her true appearance remains uncertain. However, the point of contention for many has really been her perceived ancestry.

The same people who criticize the presentation of Cleopatra as “Black” (I will be deconstructing this later in the post) insist that she was”light skinned” and “white”. It isn’t helpful to apply modern racialized terms of “Black” and “white”, especially when they were meaningless to ancient people. Cleopatra was descended from Macedonian Greeks who were immigrants to Egypt. This much is clear. However, it is possible that her mother and grandmother were Egyptian (their identity is unknown). Leaving those modern racialized terms aside, if we look at depictions of ancient people from the Nile Valley their hair is black in colour and coily/curly and their complexions range from light brown to dark brown.

Userhat_Tomb_barbering
A barbering scene from the tomb of Userhat

Ancient people from Greece and Rome showed the people from the Nile Valley in the same way the Egyptians had depicted themselves for thousands of years. Paintings from the Temple of Isis in Pompeii show Egyptian priests with a darker complexion (see below); their hair shaved for the purpose of purification during rituals. The priestesses and members of the cult who were depicted on the walls of the Roman temple are shown with a range of complexions. Italy under the Romans and Egypt in the Ptolemaic and Roman periods were multicultural societies and were not bound by modern concepts of racist hierarchies.

Roman wall painting from Pompeii showing an Egyptian priest
Roman wall painting from Pompeii showing an Egyptian priest

Ethnicity vs “race”

Cleopatra was bi-cultural (Egyptian and Greek). However, she chose to present herself exclusively according to Egyptian culture in her homeland. Her Greek-style royal imagery was preserved for coinage (an international currency). It was this style of representation that was adopted for contemporary and posthumous portraits of the queen in Italy.

The Ptolemies, who were ethnically Greek had ruled Egypt for over 250 years at the time of her birth. For their first century of rule they had balanced their presentations separately as Greek kings/queens and as the Egyptian royal family. This was doubtless to muster political and religious kudos among the indigenous priesthood, who were a powerful and educated class. Adopting the Egyptian concept of kingship awarded the rulers a deified status that had hitherto been reserved for deceased mortals in Greece. By the reign of Ptolemy V many Egyptian-style representations of the king borrowed from Greek-style portraits of the rulers. Temple reliefs continued to be decorated with purely Egyptian style images of the rulers; their names translated in hieroglyphs.

Ethnicity is a cultural identity. Many recent commentators are confusing this with the modern concept of racialized identities. It is possible to be multi-ethnic (multi-cultural) and indeed this was recognised in Ptolemaic Egypt where Greeks and Egyptians married and had families. Any research on Ptolemaic society shows this to be the case. However, unlike her predecessors we only have evidence of Cleopatra depicting herself in Egypt as an Egyptian. As noted, her presentation overseas catered to a European audience and was essentially different.

Taking account of the possibility that Cleopatra’s mother and grandmother were Egyptian people, it seems plausible to present her as someone who is part European and part Egyptian (African). In modern racialized terms- as bi-racial. It is therefore notable that those who object to this premise claim that Cleopatra could not have been “Black”. The argument that she was descended and culturally Greek are irrelevant to her racialized identity. Moreover, it is the same people who have decided that a bi-racial Cleopatra is “Black”, perpetuating the so-called ‘one-drop rule’ used historically in the US. By recognising that Cleopatra may have had an Egyptian mother and/or grandmother it places the ruler more directly within an Egyptian historical context rather than removing her, as has been claimed.

For those who state that the Ptolemies married their siblings- this is true until the time of Ptolemy XII (Cleopatra’s father). He was illegitimate and refereed to as a “bastard” (nothos). Why then is it so far stretched that Cleopatra could be part Egyptian? A more pertinent question should perhaps be- why do people need Cleopatra to be racialized as “white”? I will consider this from a psychological standpoint in my next post.

Framing Cleopatra

The announcement in mid-October that Gal Gadot would play the last Cleopatra in a new film provoked responses of whitewashing and reports of a ‘backlash’ in both social and the mainstream media. There were those who commended the casting and those who found it inappropriate for two key reasons. The first objection related to Gadot’s nationality. Social media commentators felt that it was insensitive to cast as Israeli national as the ruler of an Arab nation (I will come back to this in due course). Second, was the question of Cleopatra’s racialized identity and the possibility that her mother and grandmother were indigenous Egyptians rather than Greeks. 

The issues with the casting therefore relate to Cleopatra’s ethnicized and racialized identities. I was interested to see if the responses (academic and general) could be categorised into frameworks in order to see which approach offered the most appropriate and inclusive response. 

Response categories 

Classical

The Classicist (used here to describe the adopted approach irrespective of training) responds by describing Cleopatra as a Macedonian Greek. This effectively restricts both identities to European and Hellenistic Greek. 

Historical

The Historian (used here to describe the adopted approach irrespective of training) uses texts to effectively remain impartial whilst acknowledging that there are questions relating to the identities of her mother/grandmother. The typical response is that we will likely never know what she looked like (or her racialised identity). This approach does not consider Cleopatra’s ethnicized identity. 

Egyptological

The Egyptologist (used here to describe the adopted approach irrespective of training) can situate the evidence of Egyptian material culture within a traditional framework. However, given the wider debate around the racialized identity of the people of ancient Kemet, the approach is largely concerned with Cleopatra’s ethicized identity. The Egyptological approach is essential because without understanding how Cleopatra was presented in her home country, it is impossible to fully understand her image overseas.   

Archaeological

The Archaeologist (used here to describe the adopted approach irrespective of training) has the ability to expand upon both identities through studying the material culture from Egypt and overseas. This approach can include the identification of human remains, which could answer the question of Cleopatra’s racialized identity. We do not know where the ruler was buried. However, the remains of (what is assumed to be) her sister in a tomb at Ephesus have supported that some members of the family were of mixed African and European ancestry. 

Model showing a hierarchy of approaches

Critical approaches

Two dominant critical approaches have also emerged from the recent responses to the announcement of the new film. The first seeks to decolonize more generally and it has been suggested that an actor of Arab descent should play the role of Cleopatra. A fundamental issue with this association of course is, as I have noted, that Cleopatra ruled in Egypt long before the Arab settlement in North Africa. If the maternal side of her family were indigenous women this should be reflected in any contemporary representations of Cleopatra. This brings me to the second approach, which is to consider the ethnicity of Cleopatra within an African centred context. The evidence from Egyptian archaeology and material culture supports this as a valid option; Cleopatra was only presented according to Egyptian (Kemite) traditions. This included her representation at the Temple of Isis in Alexandria (seen as a Hellenistic city), where she and her son are depicted in Egyptian-style statues.  

And the film?

Cleopatra (VII’s) father was referred to as nothos (illegitimate) and the identity of her mother has been questioned by historians. It has been suggested that both women may have been Egyptian and so African. With this in mind, at the very least, the film makers should have considered an actor of mixed ancestry to play the role of Cleopatra, and that this would have been a valid choice. Many institutions and industries are finally recognising the importance of correctly acknowledging the presence and achievements of people of African heritage. This would have been a perfect opportunity for the Film Industry to promote Cleopatra’s position as an African ruler of dual ancestry.